Creating Architecture from the Brain by ARK Architects ” NeuroARKeting”

Creating Architecture from the Brain by ARK Architects ” NeuroARKeting”

What is the relationship between our brain and architecture? How do they interact and to what extent does our environment, built in our neural system, influence our emotional well-being?

These are some of the issues we discuss in the Department of NeuroARKeting to put light on topic which most of the scientific community agrees upon: distinctive processes occur in our brain from the moment we enter a space.

 

Neuroarchitecture reveals that the artificial element added by the human being has a significant impact on the function of the brain and the nervous system. Man-made elements influence the function of the nervous system and brain activity. In some cases, the impact may be beneficial, while in other situations the shape and structure of the building can have a negative reaction.

 

This is the reason why the human response to architecture is generally based on subjective emotions and expressions like “I like that construction”, “I hate this space”, “This room is very open”, “The office is oppressive”... This tells us about the relationship between neuroscience and the design of the artificial structures in which we live.

 


 

Physical environment affects our cognition, our ability to manage problems and our moods, neuroarchitecture acts as a guideline when we aim to design emotionally positive homes and spaces that generate relaxation and beneficial sensory reactions.

 

This idea also led us to create NeuroARKeting, a department that we added to the services of ARK with the aim of integrating a new work tool, neuroscience, to the projects that are born in the studio. The work of NeuroARKeting is to offer a scientific approach to all the decisions that are taken throughout the project and that concern the materials, the spaces and the different designs that we choose for each one of our villas.

 

The creation of this department is a very important step in the history of ARK: to take into consideration the influence of our brain during the innovation processes and project development; we have initiated a completely new way of conveying architecture.

 

The synergy with other disciplines such as music, wellness, digitalization or artificial intelligence is essential to achieve the perfect balance so that the stimuli perceived in our villas is aligned and generates positive emotions feelings of wellbeing. This work carried out by NeuroARKeting, is at the forefront of the technological advances applicable to spatial design and it allows us to build a totally experiential architectural world.

 

THE ARK WORLD.

 


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The Role of Domotics in Luxury Architecture

The Role of Domotics in Luxury Architecture

In ARK we are focused on designing smart houses that look for the inhabitant convenience and take care of nature. This is possible because of domotics —or house automation— which represents the revolution of the home of the future and domestic life.

The word domotic comes from the latin “domus” which means “house” and is the way that technology could be applied to upgrade life at home. Its benefits are as wide as its applications like energy saving optimization, the household appliances’ performance and other devices. It checks the water, conditioning, or lighting control that creates ambients or for a functional use. Besides, upgrades safety because the user can check all different home areas and improve communications.

The most important benefit is the complete home control that, thanks to this technology, let people manage and access the house’s system from a mobile device in order to improve comfort. For instance, you can send a command from your smartphone to your kitchen to put the microwave on or turn on the air conditioning.

Nowadays, the role played by domotics in luxury architecture is more than just creating value; is about designing the proper place according to the needs and feelings of the inhabitants. Live at home is more than staying seated on the sofa and watching TV, is about relationships and synergies between space, life, people, and technology is the catalyst that could bond all these factors. In ARK we could not understand luxury architecture without technology. For us it is the last ingredient in the formula for a perfect home.


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