Creating Architecture from the Brain by ARK Architects ” NeuroARKeting”

Creating Architecture from the Brain by ARK Architects ” NeuroARKeting”

What is the relationship between our brain and architecture? How do they interact and to what extent does our environment, built in our neural system, influence our emotional well-being?

These are some of the issues we discuss in the Department of NeuroARKeting to put light on topic which most of the scientific community agrees upon: distinctive processes occur in our brain from the moment we enter a space.

 

Neuroarchitecture reveals that the artificial element added by the human being has a significant impact on the function of the brain and the nervous system. Man-made elements influence the function of the nervous system and brain activity. In some cases, the impact may be beneficial, while in other situations the shape and structure of the building can have a negative reaction.

 

This is the reason why the human response to architecture is generally based on subjective emotions and expressions like “I like that construction”, “I hate this space”, “This room is very open”, “The office is oppressive”... This tells us about the relationship between neuroscience and the design of the artificial structures in which we live.

 


 

Physical environment affects our cognition, our ability to manage problems and our moods, neuroarchitecture acts as a guideline when we aim to design emotionally positive homes and spaces that generate relaxation and beneficial sensory reactions.

 

This idea also led us to create NeuroARKeting, a department that we added to the services of ARK with the aim of integrating a new work tool, neuroscience, to the projects that are born in the studio. The work of NeuroARKeting is to offer a scientific approach to all the decisions that are taken throughout the project and that concern the materials, the spaces and the different designs that we choose for each one of our villas.

 

The creation of this department is a very important step in the history of ARK: to take into consideration the influence of our brain during the innovation processes and project development; we have initiated a completely new way of conveying architecture.

 

The synergy with other disciplines such as music, wellness, digitalization or artificial intelligence is essential to achieve the perfect balance so that the stimuli perceived in our villas is aligned and generates positive emotions feelings of wellbeing. This work carried out by NeuroARKeting, is at the forefront of the technological advances applicable to spatial design and it allows us to build a totally experiential architectural world.

 

THE ARK WORLD.

 


ARK Plus, unique Guarantee by ARK Architects

ARK Plus, unique Guarantee by ARK Architects

QUALITY AND GUARANTEE

 

The work we do at ARK architects does not end with the delivery of the key to a luxury villa. All the constructions that are designed and built by the studio are covered by the ARK Plus Service, a division conceived and devised to manage the after-sale relationship. Thanks to this service, ARK homes enjoy a minimum two-year guarantee, regardless of what elemenst come with the house. It is a servive provided by ARK, which advises clients and reports on the state of the different elements included in a villa such as the garden, the machinery or the maintenance of any of its rooms and spaces. As the studio controls the entire construction process, no one knows our homes better than we do.

 

ARK PLUS IS THE DEPARTMENT IN CHARGE OF MAINTAINING IN PERFECT CONDITIONS THE INSTALLATIONS AND MACHINERIES INCLUDED IN OUR CONSTRUCTIONS.

 

The villas, with similar demands as a small hotel, require continuous maintenance so that the client, who is typically not a full time resident, arrives home and finds that everything is in excellent working conditions. ARK Plus has its own personnel and has the necessary technology and equipment to detect any anomaly introduced through human error or is a result of normal wear and tear.

 

We have the tools to detect possible leakage, lack of insulation, condensation, humidity levels and everything related to ‘domopatology’, an area in which Santiago Ruiz, one of our founding partners, is specialised in. ‘Domopatology’ is a discipline that is incorporated after the villa has been built in order to detect the problems that are usually caused by bad practice.

 

With ARK Plus, our work does not end with the delivery of the house, but continues over time. It’s our way of taking care of our creations and providing clients with the services they need to enjoy their homes. It is our commitment to the quality and the guarantee of the projects that ensures the client is able to do one thing: to enjoy their villas.

 

 

WE HAVE OUR OWN STAFF AND THE RIGHT TECHNOLOGY TO DETECT ANY ANOMALY THAT MAY BE CAUSED BY POOR PRACTICE OR THROUGH NORMAL WEAR AND TEAR.

 

ARK PLUS


Philosophy of the creative process by ARK Architects

Philosophy of the creative process by ARK Architects

We don´t build houses, We create experiences

 

 

ARK Architects offer a complete and quality service to the client, covering all professional aspects in the field of building and town planning. Our services deal with everything from the production of the initial project and pilot project documentation to consultancy and license applications, and putting works out to tender, culminating in the site management and supervision of the final works.

The projects are produced using the most up-to-date computerized techniques in Computer Automated Design and realistic 3D virtual simulations of layout and distribution to help the client to understand and assess the project. At ARK Architects we use the latest technology for our assignments, from bills of quantities using sophisticated measuring equipment, to 3-dimensional project simulations so that the client can actually see the project before it is built. We also take care of the paperwork required to obtain the necessary licenses for the site like: Building Licenses, First Habitation Licenses, and Ten-Year Building Insurance, etc.

So our clients only have to worry about enjoying their homes…

ARK Architects control all the building process right from the beginning. ARK has their own construction site company ACINUT, and their team that will carry out the works strictly in keeping with the design and quality specifications. This  guarantees the final results and that the project is completed to the utmost standards of quality, safety and always delivered on time.


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