ARCHITECTURE BEYOND THE FASHION
Architecture is not a matter of fashion.
So Architecture must go beyond fashion.
Everything starts with an analysis and a reflection about the place. The place keeps and hides intrinsically bound to its memory the grounds for a project.
When I say “the place”, I’m not just talking about a physical place but also an emotional place, the place we carry in our hearts.
I’m talking about our roots, our traditions… Being able to understand the place and give an architectural response to the place and the programmatical necessities is the key to an architectural project that will always go beyond fashion.
Manuel Ruiz Moriche – ARK Architects
