Creating Architecture from the Brain by ARK Architects ” NeuroARKeting”

Creating Architecture from the Brain by ARK Architects ” NeuroARKeting”

What is the relationship between our brain and architecture? How do they interact and to what extent does our environment, built in our neural system, influence our emotional well-being?

These are some of the issues we discuss in the Department of NeuroARKeting to put light on topic which most of the scientific community agrees upon: distinctive processes occur in our brain from the moment we enter a space.

 

Neuroarchitecture reveals that the artificial element added by the human being has a significant impact on the function of the brain and the nervous system. Man-made elements influence the function of the nervous system and brain activity. In some cases, the impact may be beneficial, while in other situations the shape and structure of the building can have a negative reaction.

 

This is the reason why the human response to architecture is generally based on subjective emotions and expressions like “I like that construction”, “I hate this space”, “This room is very open”, “The office is oppressive”... This tells us about the relationship between neuroscience and the design of the artificial structures in which we live.

 


 

Physical environment affects our cognition, our ability to manage problems and our moods, neuroarchitecture acts as a guideline when we aim to design emotionally positive homes and spaces that generate relaxation and beneficial sensory reactions.

 

This idea also led us to create NeuroARKeting, a department that we added to the services of ARK with the aim of integrating a new work tool, neuroscience, to the projects that are born in the studio. The work of NeuroARKeting is to offer a scientific approach to all the decisions that are taken throughout the project and that concern the materials, the spaces and the different designs that we choose for each one of our villas.

 

The creation of this department is a very important step in the history of ARK: to take into consideration the influence of our brain during the innovation processes and project development; we have initiated a completely new way of conveying architecture.

 

The synergy with other disciplines such as music, wellness, digitalization or artificial intelligence is essential to achieve the perfect balance so that the stimuli perceived in our villas is aligned and generates positive emotions feelings of wellbeing. This work carried out by NeuroARKeting, is at the forefront of the technological advances applicable to spatial design and it allows us to build a totally experiential architectural world.

 

THE ARK WORLD.

 


A new vision of Heaven 11, Zagaleta

A new vision of Heaven 11, Zagaleta

A new concept

https://youtu.be/maUHopHYEcE

 

This stunning modern villa, located in the hills of La Zagaleta, sets the bar even higher for luxury residences in Costa del sol. Essentialized architecture, a review and exploration of historic archetypes and classicist principles adapted to the times and needs of contemporary life. The outcome is a modern and elegant masterpiece with exceptional panoramic views of the Mediterranean coast and the mountains from every corner. This is the result of wide openings towards the sea of its main elevation, in contrast to the privacy provided by the rest of the facades, which includes the entrance to the house.


Retirement on the Costa del Sol

Retirement on the Costa del Sol

At Ark Architects we like to know our environment perfectly. This knowledge helps us to shape our projects of luxury villas in Costa del Sol. We are aware that this place ...

6 places to visit in Costa del Sol

6 places to visit in Costa del Sol

In Ark Architects we feel real passion for our land. It’s no secret that here, in Costa del Sol, we have found the best scenario for our luxury villas. The climate, ...

2017 highlights on ARK Architects

2017 highlights on ARK Architects

It’s been a very good year for ARK Architects. During these twelve months, in 2017, we have done a big step forward that have contributed to grow and consolidate us ...

La Zagaleta: The Most Prestigious Neighbourhood in Europe

La Zagaleta: The Most Prestigious Neighbourhood in Europe

ARK Architects is specialized in creating luxury villas in Costa del Sol and unique experiences through design. As a consequence of our company philosophy, we only choose the best places ...

We have launched ARK Magazine!

We have launched ARK Magazine!

Although we are specialized in designing luxury villas in Costa del Sol, we have just made a step forward. We want to speak about architecture, but also to start a ...

Luxury plans to enjoy Costa del Sol in winter

Luxury plans to enjoy Costa del Sol in winter

Costa del Sol is much more than a place which is chosen by chance. For Ark Architects, Costa del Sol is the place where we give birth to our ideas. The environment in which our projects turn into fantastic luxury villas.

Besides being a privileged environment that hosts exclusive villages, Costa del Sol offers us a wide number of facilities and unique possibilities of leisure. Previously we have written about some of these options for the Summer. But, what happens in Winter? Is Costa del Sol so attractive in that season as well?

Now, we set our luxury villas aside to focus ourselves in all the possibilities we can enjoy in Costa del Sol in winter.

Here you are some plans to enjoy Costa del Sol in winter:

  1. Walking through Larios Street and the city centre of Malaga. Winter, and mainly Christmas, is the best time of the year to lose yourself through the city centre streets. Larios is one of the most beautiful streets in Spain. Its amazing decoration is updated every year in order to surprise everyone. Discover it!
  2. Eating in a luxury two-stars Michelin restaurant. Gastronomy is a must for our luxury plans in Costa del Sol. Dani García’s restaurant is the best option for family and friends meetings. Located at the exclusive Puente Romano Hotel, in Marbella, this two-stars restaurant offers you unique creations and plenty of contrasts in which andalusian tastes are remarkable.
  3. Enjoying the green. Winter can be an excellent moment to play golf in one of the best courses in the world: Valderrama. Located in Sotogrande, Valderrama has welcomed some of the most importants competitions. Try to play like a master of golf!
  4. Doing sports with Mediterranean sights. Winter is the perfect season to do some sports in Costa del Sol. Warm temperatures and the possibilities of the environment make that possible. Hiking the mountain, running along the sea, cycling routes along the sea promenade, canyoning,... you can do everything you have in mind.
  5. Sailing the Mediterranean. The privileged Costa del Sol’s location, near the Mediterranean Sea, offer us an amazing opportunity to live the experience of sailing in a vessel. Many companies offer this service, the yatch, the ship’s master,... you don’t have to worry about anything. Just enjoy!
  6. Skiing in Sierra Nevada. Although it is not located in the Costa del Sol, Sierra Nevada is a nearby destination that becomes the best place to ski in Southern Europe. It has a complete offer of hospitality and gastronomy. Do you want to experience the wonderful sensation of night skiing? Here you can do it. CeroGrados Emotion Center, a benchmark in ski teaching which is closely linked to ARK Architects, is located in this station.
  7. Live the excitement in the Circuit of Asacari in Ronda. Also near the Costa del Sol you can feel the speed on four wheels in the Ascari Circuit. It is the longest circuit in Spain, with 5,425 meters. If you want to experiment this terrific sensation, you must reserve a driving experience or you’ll be a privileged one participating in a private event or being part of its prestigious Members Club.

—An extra luxury plan: private flights

If you have tried everything we propose you and you prefer going abroad or travelling to another city of Spain, we have the perfect choice for you. It’s really practice for you to travel in private flights, with all the luxury amenities you can imagine..


ARK Lifestyle: New Porsche Cayenne event at Puerto Banús

ARK Lifestyle: New Porsche Cayenne event at Puerto Banús

El Corte Inglés at Puerto Banús hosted the presentation of the new Porsche Cayenne. This event was sponsored by ARK Architects, an architect studio focused on creating luxury villas in ...

Sotogrande’s history

Sotogrande’s history

Sotogrande’s history is plenty of hope, dreams and the vision of Joseph Rafael McMicking and his wife, Mercedes Zobel de Ayala y Roxas. All started in the early sixties, when ...

Si continuas utilizando este sitio aceptas el uso de cookies. más información

Los ajustes de cookies de esta web están configurados para "permitir cookies" y así ofrecerte la mejor experiencia de navegación posible. Si sigues utilizando esta web sin cambiar tus ajustes de cookies o haces clic en "Aceptar" estarás dando tu consentimiento a esto.

Cerrar