01 /02


02 /02

ARK Neuroarketing

Exploring the Relationship Between Neuroscience and the Modern Architecture Design

- Neuroarchitecture by Antonio Ruiz

The human response to architecture is usually based on subjective emotions: I like that building, I hate this space; this room is so open, this office is oppressive. But something more nuanced is happening to elicit these responses. Neuroscientists have found that distinctive processes occur in our brains—consciously and subconsciously, cognitively and physiologically—from the moment we step into a space. These processes affect our emotions, our health, and even the development of memory.

Neuroarchitecture is a discipline that seeks to explore the relationship between neuroscience and the modern architecture design of buildings and other man-made structures that make up the artificially created environment that most human beings live within. Neuroarchitecture addresses the level of human response to the components that make up this sort of built environment. Is based on the premise that artificial element added by human have a significant impact on the function of the brain and nervous system. Considering this we elaborate all of our modern house plans.

Play Video

Humanly constructed elements influence the function of the nervous system and brain activity as a result of the stimulation of the senses. In some cases, the impact may be beneficial, while in other situations the form and structure of some luxury houses may create a negative reaction on some level.

Our physiological state has a huge impact on our health, so considering many people spend 90 per cent of their time indoors, “healthy” homes, workplaces and buildings are paramount to our wellbeing.

Last article in El País Retina

Team responsible for Neuroarketing


Antonio Ruiz

Neuro_Marketing & Customer Experience

Let's build your dream