Sotogrande has become an oasis avoiding the Coronavirus, with a unique architecture. Specifically in, la Reserva Club de Sotogrande
“Covid-19 will affect us for a long time – the use of masks will be an expectation, social distancing is here to stay, for a while at least, and there will be a demand of a high level of safety and cleanliness. “
Marc Topiol, CEO of Sotogrande SA – which includes the La Reserva Club, a 400-hectare estate of private homes, golf course and country club, on the Costa del Sol – says that it will be a cautious return to ‘normal’ for the destination.
“Our number one priority is to make our members and guests feel comfortable,” he says. “We are planning to open all our amenities by the end of June. However, it will be a cautious return to normal. We will strictly adhere to the government guidelines, maintaining social distancing, and even go beyond this, if needed, to meet our level of integrity.
“Clearly, the pandemic has taken a huge toll on our lives, sadly, through the loss of life, as well as the impact on the economy,” he continues. “On a micro level, our company has been focused on making sure our team feel safe and comfortable in this troubled time, and also creating our ‘new normal’ – since this pandemic is challenging us in many ways.”
More space and reducing capacity, he says, is key to bringing back travellers and residents. “This task might be easier for us, compared to others, thanks to the natural profile of Sotogrande and La Reserva Club, which are bathed in space and greenery. As an example, our villas use on average 12% of the plot footprint, thus leaving a large space for outdoor use. La Reserva Club Beach and Lagoon amenity, Spain’s first inland private beach, sits on a 27-hectare parcel, so it never gets crowded. In fact, we have always been perceived as a place that provides lots of open space.
From testing staff for the virus regularly to providing safe working conditions for all the families directly and indirectly linked to the company, Topiol likens Sotogrande’s response to the situation as being like “a cruise ship changing course”.
“This is a slow and structured process in which we focus on reinforcing our core values. This change is not like driving a speed boat with immediate effect or gratification. In short, it is one day at a time.”